Gay Flashman

Founder and CEO of Formative, a global digital marketing agency bringing B2B and corporate brand stories to life for clients including World Economic Forum, McKinsey, Microsoft and DP World. We defend brand truth with high quality campaigns and content.

Passionate about creating and delivering impactful and authentic storytelling for the world's leading organizations.

I have an executive certificate in AI for Business from Saïd Business School, University of Oxford, and I integrate AI into our processes to produce original and insightful content across all formats and platforms.

Author of the global marketing best-seller, 'Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling', which offers a step-by-step guide to building a narrative that resonates with your audience and drives engagement. 

A strategic consultant, advising clients on content marketing, digital content, and brand journalism, leveraging my extensive background as an international senior TV news professional and journalist. 

Speaker, coach and trainer on the power of content, digital communications, social media strategy, and innovation. Board member and small business advisor for several organisations in the marketing and digital media sector.