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Essilor Luxottica - Varilux VR

Essilor Luxottica
06/11/2023
Production Services
Milan, Italy
39
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Production Service
Post Production / VFX
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For this shoot, 20 Red Lights served the British The Mill for an all digital production in Milan. A big LED wall was the only background, containing futuristic and super bright 3D images. The models float in this immersive and high tech environment, showing the beauty and effectiveness of the new Varilux lenses.

 

About the director Andrew Proctor

Upon graduating, Andrew moved to London to start his first job at The Mill. Andrew swiftly moved up The Mill ranks receiving many awards along the way including the prestigious BTA: Best new animator Award and the First Boards Award for animation. Initially earning his stripes as a lead CG artist specializing in lighting and rendering and visual effects supervision, Andrew played a huge hand in award winning spots like Coke “It’s Mine,” Honda “Cog,” Barclaycard “Rollercoaster” and Mercedes “Cloud Gods.”

From London to NYC and now LA, Andrew has been a force in the industry for some time. Evolving alongside its early champions, The Mill has since opened its very own production company, Mill+, where Andrew has been a premier director over a decade. Rising up out of the visual effects industry, Andrew offers a new perspective and unique skill-set rarely honed by traditionally trained directors. Not only can he capture worlds through the lens, he can build them. Directing title sequences, music videos and commercials for huge brands like Pepsi, Adidas and Audi it’s only a matter of time before he can add features to his growing reel.

Cast
Steven Chan
Joanne Dyson
Tyson Douglas
Sharita Sopacua
Andrea Tivadar

Essilor
Creative director: Matteo Pelo
Producer: Giulia Linguanti

The Mill
Director: Andrew Proctor
DOP: David Wright
EP: Johnny Blick
Producer: Frank Hanrahan
1st AD: Jai Lusser
UPM: Hetta Frost
Prod. Asst: Millicent Sharrat
Senior Vfx Producer Kate Marie Ryan
VFX Supervisor Vittorio Barabani

20 Red Lights
EP: Luca De Angelis
Producer: Arianna Dolini
1st AD: Stefano Ruggeri
UPM: Paola Sorini
Unit Manager: Matteo Busoni
Prod Asst: Annabella Salvalaio
PAs: Filippo Geri, Vittorio Cicoli, Gianluca Antonini, Antonino Catania
Focus Puller: Roberto Mulè
2nd Camera Assist: Andrea Pedrinelli
Video assist: Jacopo Gabai
DIT: Daniele Reggio
Watch out tech: Matteo Marcato
Art director: Davide Cardillo
Art Buyer: Gabriella Cazzulo
Prop Master: Giacomo Montalbano
Prop Master Ass.: Andrea Bello
Stylist: Ingrid Pastore
Wardrobe: Luciana Malacarne
Seamstress: Darcy Dias
Make Up: Antonina Sorrenti
Ass Make Up: Antonella Muggeo
Gaffer: Marco Merlini
Elettricians: Fabio Bonizzoni, Roberto Marchini, Marco Lucio Tortora, Jacopo Baretton
Mixer Lights: Marco Piva
Key Grip: Mimmo Lovisi
Grips: Federico Lovisi, Aronne Romanò, Clara Pompilli
Helper: Chathushka

About 20 Red Lights

We’re an Italian Production Service Company based in Milan. We produce films and photos for local and worldwide clients in all Italy and Malta. We take care of all aspects of production: budgeting, accounting, crew&equipment, set design, casting, scouting, locations, permits, Covid-19 protocols, transport and any logistic need, liaison assistance with local authorities, etc.

We have serviced lots of commercials and marketing shoots, TV Series, TV Shows, documentaries and events.

20 Red Lights is an exclusive partner of the Production Service Network, operating in the whole world, and can therefore give advice on international productions.

This partnership give us the mutual opportunity to be involved in big international projects and to receive the best shooting support abroad.




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