Kroger - Cuisine Exchange
Co-Directors Yves Geleyn and Michael Thurmeier, and Art Director Mike Knapp reunite to tell a heartwarming tale about how great food connects us all. This holiday spot evokes the same warmth as its predecessor while taking a fresh approach with a classic Kroji look.
The holidays are a time to celebrate enduring, time-honored traditions as well as creating brand new ones. The story of a couple and their growing community of exchange students encapsulates how traditional dishes can bring people together to create new connections and memories.
This year’s look combines elevated textures with the iconic Kroji look developed by Hornet Director César Pelizer. The team created a perfect balance of maintaining an overall level of simplicity that had room for rich and tactile elements, like the detailed fabrics and food.
For more than two decades, Hornet has fervently channeled the fabric of dreams - grand and modest, enigmatic and enchanting. We see dreams as ambition and aspiration, as they power our ability to inspire, challenge, and elevate.
Our mission is to create vibrant stories, sparked by dreams — a mosaic of imagination and originality into one-of-a-kind experiences for our collaborators and friends on this creative journey.
