Royal Navy - A Celebration of Duty
Positive Force: A celebration of The Royal Navy skills, expertise and unwavering sense of duty.
A Celebration of Duty’ honours Royal Navy personnel who, through their sense of duty, give back to their local community every single day. Seven films featuring seven extraordinary Naval personnel were co-created with the Royal Navy’s Photographic and Digital unit (The Phots).
Each film was unique to the individual and helped to tell their story. The campaign reframes the Royal Navy as a ‘Force for Good’ and aims to connect a younger generation with The Royal Navy’s humanitarian work.
The campaign quickly gained traction on its launch weekend getting shared by community organisations and celebs alike including Bear Grylls who has over 6.9 million followers on Instagram alone. On the weekend of the campaign launch, the Royal Navy website saw 51,600 more visitors than the same period last year – that’s a 956% increase.
We’re a full service creative agency that believes advertising should be fun.
Fun to look at, fun to experience and fun to make.
Creating magic out of nothing and dreaming about the impossible.
Hijinks are the new kids on the block, but we know this block inside and out, having worked with some of the biggest brands in the world.
We’ve worked in-house and in agencies, so we understand both worlds.
We’re a challenger agency for brands who have a challenger mindset. Brands who believe in the power of good, the power of creativity and most of all the power of positivity.
