rhode - rhode peptide lip tint campaign

When Hailey Bieber set her sights on skincare, she tasked us with helping craft the brand’s proposition. We spent two years together, starting with strategy and product formulation, consulting with thought leaders in the space from world-renowned dermatologists to industry-shaping Tik Tok skinfluencers.  

Simultaneously, we developed the brand world – unisex, sporty, sexy, minimalist, fun. A little bit retro, yet completely modern, with a deep commitment to storytelling, transparency, and conversation. The world of Rhode is a fresh glass of cool water for the increasingly saturated Gen Z market.