Wacoal - Wacoal India #FeelSoFine

Wild Baba Productions, a Mumbai-based full-service company, recently unveiled a captivating brand film for Wacoal, created in collaboration with McCann Worldwide Mumbai. Directed by Denzil Machado and shot by Satchith Paulose, the film aims to empower and instill body confidence in women through Wacoal's stylish range of undergarments. Despite facing challenges during the COVID lockdown, the production successfully portrayed the lives of three models, emphasizing the personal and delicate nature of women's lingerie. Overcoming casting hurdles through remote auditions, the film adhered to new production guidelines. The campaign, both aspirational and accessible, spans TV commercials, print, and digital content, contributing significantly to Wacoal's success.

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