Raffle House - Dream Big. Do Good.
Raffle House wanted a TV ad to drive awareness and uptake for their latest Dream Home prize draw – the chance to win a property worth half a million pounds - and turned to Hotwolf to deliver a great-looking ad with limited time, budget and resources.
Alongside live action footage of the property shot in 4k with cinematic lenses, we used 3D motion-tracked titles to really make the visuals and key messages stand out. Matched with a smart, energetic voiceover and a carefully selected vibrant music track, the end result was a sharp, professional and exciting TV spot in two versions – one with an Early Bird offer, and a second “last chance” edit, to be broadcast with just a week to go on the draw.
To broaden the campaign reach, we also created a suite of digital assets and cutdowns from the live footage shot on location – to be used on the open web, social media and YouTube advertising platforms. These sat alongside regular ‘shop window’ social output for Raffle House, to really drum up excitement for this life-changing prize, and raising money and awareness for charity too – so customers can dream big AND do good!
I'm a commercials director and creative executive with 20+ years experience in filmmaking, marketing, advertising and digital media. I've directed, produced, written and ideated everything from big budget TV ads to online series and social content, from influencer marketing, infotainment, animation, comedy sketches and branded entertainment.
I'm passionate about creating stuff people WANT to watch and would be proud to share, helping my clients to stand out from the crowd.
I have also worked professionally as an, actor, editor, art director, producer and as a writer for BAFTA-winning series The Armstrong & Miller Show (BBC), Me & My Monsters (Henson Company / Tiger Aspect) and Psychob*tches (Sky Arts), amongst many others.
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Jamie Lennox is also Creative Director and co-founder of Hotwolf Ltd - a full service creative and production company...
HOTWOLF IS A CHALLENGER AGENCY FOR CHAMPION BRANDS. LIKE YOURS.
We’re well established, with years of experience and proven capability – but we retain that challenger attitude; always looking for the smarter way to make your content punch harder for you. After all, we’re Hotwolf. Not Lukewarmwolf.
We’re award-winning, compact and perfectly formed – able to keep your costs smaller, so you can dream bigger.
Whatever your budget, whether you want a TV ad or a year’s worth of social content, our approach is always the same. We create content and ideas that can run, flex and grow with your brand – not lead you down a dead end.
Let us help you lead the pack : hotwolf.co
