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Secret Handshakes

24/08/2015
Creative Content Studio
London, United Kingdom
6
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Agency / Creative
Production
Editorial
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This issue is especially pertinent at the moment in light of the current Ebola epidemic in Africa so the ad has taken on a new social relevance since we first put the idea into production. Washing your hands has always been considered to be an important practice in less economically developed areas, but Safeguards partnership with many leading medical associations throughout Asia, Latin America and Africa has helped promote life saving hygiene habits that have improved standards for more than 40 million children worldwide. We were lucky enough to work with renowned hand choreographer, Peter Harding from Up & Over It on this project, fresh from his Vegas tour. He guided our 6 actors, both young and old, through 5 different routines on the day; a mean feat for any choreographer. This commercial was shot at Prodigious studios in Soho with DOP, Robin Horn. You can check out the film below:
About Delinquent

Delinquent are a small but perfectly formed digital content studio specialising in conceptualising and building cost-effective creative branded content for a client list that features some of the world's leading retail, corporate, advertising and PR brands.


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