The World’s Most Rubbish Bar for Discarded Spirits Co. - Best Use of Brand Experience Winner - Space - The Independent Agency Awards 2022

Campaign Summary:

Discarded Spirits Co. is a zero-waste start-up spirits brand. Their product range re-uses conventionally ‘wasted’ food ingredients to create the best-tasting liquids whilst championing the circular economy.

Their identity is built around the beautiful potential of waste and, as they rapidly scale up, they wanted to bring this purpose to life by pioneering a new kind of sustainability.

Introducing ‘The World’s Most Rubbish Bar’- an immersive and endlessly creative cocktail experience that reframes how people perceive waste. Leveraging London Cocktail Week, Discarded offered an original approach to a luxury experience whilst road testing their concept ‘The Discarded Circular Cocktail Economy’.

A fully immersive event, no detail was spared to demonstrate the beauty of a circular economy. Cocktails were crafted from local waste and furniture was sourced from the trash. Menus, uniforms, a bar made from recycled pub floorboards, and entire art installations were created from what others had perceived beyond use.

The whole experience was a cultural study of their ambition to pioneer a sustainable
future for the UK drinks sector and quickly sold out. Beyond the experience, supplementary social and PR campaigns drove 20 million social impressions. Commercially, the experience generated a staggering 380% YOY growth for the brand – verifying their sustainable blueprint and endorsing their rapid growth plans.

- Space​