Eat Wonderful for Knotty’s - Best Use of Copy Winner - Initials - The Independent Agency Awards 2022

Campaign Summary:

Small yet mighty Knotty’s isn’t like other nut butter brands. Enthusiastic purveyors of deliciously natural yet marvellously creative inventions, their nutty Wonka-esque flavours include the likes of popping candy, crispy rice, gingerbread and hot cross buns – and are as big in personality as they are in taste.

With the simple aim to colourfully cut through the beige-washed peanut butter category boredom, they absolutely had the edge their competitors didn’t, but with one simple problem. People hardly knew who they were.

So armed with a limited budget and plenty to say, we set out to spread the joyful word of Knotty’s far and wide.

- Initials​