NFL - AMAPIANO SYNC IN NFL BEHIND-THE-SCENES PROMO
West One Music Group is excited to reveal that the instrumental version of their track ‘Joyful Celebration‘ was used to soundtrack a behind-the-scenes video of the NFL’s inspiring Super Bowl commercial ‘Born to Play.’
The aptly-named track is an uplifting Amapiano track that perfectly underscores the inspiring making-of video of one the most popular commercials shown during Super Bowl LVIII, which took place in Las Vegas, Nevada, on Sunday, 11th February 2024. This year’s Super Bowl, which saw the Kansas City Chiefs emerge victorious, was the most-watched TV show ever in US history.
The used track is taken from the Electronic Dance Series release, ‘Amapiano.’ The album was created by South African artists Takunda Muusha and Siphosethu Ngcetane; it features music with a steady groove, ranging from punchy and upbeat to laidback and relaxed. You can explore the entire album on West One Music's website here.
West One Music Group is a global production music company focused on bringing visuals to life with a diverse and authentic music catalogue crafted by their creative teams. Proudly independent since 2002, they have offices and production studios in 15 countries, 13 unique labels and a custom music division.
