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Michelin - Get a Grip

Michelin
21/02/2024
Production Company
Dubai, United Arab Emirates
8
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Production
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The all-terrain Michelin spotting the one and only PRATO super sports prototype shot inhouse on the winding and demanding roads of Jabal Jais, UAE.

About Joy Films

Born in London in 1994 and in the Middle East since 2008, we understand the international standards and we understand the culture of regions. The mindset of Dubai perfectly echoes our goals ambitions to rise above the norm and reach for the extraordinary. JOY like Dubai, is more than just a name. It is a state of mind.


With offices in UK, Dubai and Beirut, our international presence is stronger than ever and we’ll continue to expand our international support base. We’ve always strived to be a great company and not necessarily a huge one, because we believe an intimate and close relationship is the right way towards supporting our directors, partners, our clients and delivering higher production values.


We think creatively to find solutions efficiently. We think creatively to create optimum impact. We think creatively to deliver great ideas and we think creatively to deliver great value. Other than creativity, we also champion transparency, diplomacy and dialogue. In short, we’re a joy to work with.

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