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Protergia - Colour Coded Electricity Tariffs

Protergia
01/03/2024
Creative Agency
Athens, Greece
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Greece is introducing new electricity tariffs to give more control to the consumers.

In an attempt to simplify the process, the Ministry of Energy assigned colours to each tariff (green / blue / yellow / orange) corresponding to specific prices and benefits.

People will need to select a colour each month depending on their needs.

Despite good intentions, the process of selecting a colour is difficult as it requires extensive knowledge of energy metrics and mathematics.

 

Protergia, one of the leading electricity providers in the country, recognizes the confusion people are having and in this humorous video attempts to calm their concerns in a “feel-good” manner.

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