The pandemic affected how people date. It raised many questions, primarily around what dating in these times of social distancing would, or could look like. How could people date while they were stuck at home?
Bumble was looking to facilitate lonely hearts getting together, through meaningful digital conversations in this new paradigm.
Our solution was to find what it could mean to date from home. That the lockdown didn’t have to mean the end of one’s social/dating life. The campaign drove home the key message of Stay Far and Get Close.
We designed strategic video posts, banners and social posts, to get users acquainted with Bumble’s features like chat, audio and video calls. We showed users that while the medium might be different, but their connections, even when formed over distances, would be just as real and meaningful.
Global team, local insights
With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.
Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.
Our commitment to diversity
We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE. We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.
Tech by Toaster
Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.
Forward-thinking marketing partnerships
We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.