Longines needed a new take on their brand positioning to appeal to a younger audience who crave authenticity and connection. Spring unlocked a new expression ‘Elegance is an Attitude’ that breathed new life and energy into the brand.
About Spring Studios
Spring Studios is a creative collective that crafts aspiration and shapes contemporary culture.
Our multi-disciplined network has been supporting brands to navigate shifting landscapes, harness creativity, and evolve cultural expression for over twenty-five years.