IBSA - IMPERFECT

​If after a long week you’re feeling down and all you need is a boost of self-confidence, then the new IBSA IMPERFECT line is the right one for you! IBSA firmly believes in the idea that everyone is unique and perfect in their own imperfections, embracing imperfections as strengths rather than weaknesses. With simple shots and a clean, no-makeup look, the film highlights the natural beauty of each model, highlighting, with the use of graphics, the action points of the different formulations to satisfy everyone’s different needs. The imperceptible movements of the camera and the soft, elegant light accentuate the goal of the film: defining only the volumes and natural contours of the models’ faces without interfering with their genuine beauty.​