Rationale
IKEA Furniture Assembly Instructions for Dads
Step 1
Throw away the instructions.
Step 2
Assemble the furniture as you see fit, and if there’s any screw, nail, or any other part left over, it means it wasn't needed for the furniture and the manufacturers included it just to be on the safe side.
Step 3
Sit comfortably in the chair you just assembled and accept the praises from the whole family. Well, maybe not too comfortably because that screw might not have been extra after all.
We are The Newtons Laboratory, a.k.a. the Newtons and we are an independent agency.
We were founded in 2011 in the apex of the crisis and precisely because of that, we were born to find solutions and to correspond to challenges.
To do so, our doors are always open to:
Society and world-changing ideas.
People-focused ideas to their core.
Creative strategies that actually affect people’s behavior.
Ideas that “rock-the-boat” while respecting people and the environment.
Ideas that truly add value to brands.
Being your unique self and expressing it in your own way.
Ambitious people that never stop loving and respecting this great business we’re in.
New creative opportunities and innovation.
Ideas that are uniquely ownable to each one of our clients.
The most creative minds of our society, not just advertising.
We’re The Newtons and our doors are always open.