Xbox & Foot Locker Europe - Vampire Hunter Fashion

Xbox and Foot Locker teamed up to celebrate Xbox’s latest title, Redfall, by offering incredible prizes through Foot Locker’s FLX rewards program. These prizes were inspired by the vibrant colour ways and unique personalities of the game's heroes.

To promote this exciting partnership, we produced engaging short-form content that showcased models dressed in the exclusive Redfall-inspired outfits. The scenes were set in an atmospheric abandoned swimming pool, perfectly capturing the essence of the game’s mystery and intrigue. This visually striking content was distributed across EMEA Xbox and Foot Locker own channels, creating buzz and excitement among both gamers and sneaker enthusiasts.