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H&M - H&M’s Looop Isle

H&M
15/06/2024
Creative Agency
London, UK
22
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Agency / Creative
Production Service
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In collaboration with H&M, we created Looop Isle, a unique island in video game, Animal Crossing dedicated to recycling and sustainability. This virtual paradise featured a digital representation of the Looop Machine, H&M's innovative garment upcycling technology. Players could donate their old clothes on the island and receive a recycled H&M garment in return, promoting sustainable fashion within the game.

As H&M’s sustainability ambassador for 2021 and an avid Animal Crossing fan, Maisie Williams made special in-game appearances to champion H&M’s upcycling revolution. We conducted an exclusive interview with Maisie, giving her a tour of the island and capturing her insights and reactions. Additionally, we produced a series of stunning visuals showcasing the beautifully crafted in-game island, highlighting the importance of sustainability in a fun and engaging way.

About Miai Brand Partnerships

We create brand love affairs.

We create love stories between consumer brands, helping them find creative and credible ways to grow their brand awareness with new audiences.

It’s all about bringing the right two brands together and tapping into the chemistry between them to create innovative campaigns where both sides benefit equally from working in partnership together to reach new audiences.

Our job is to make the introduction, break the ice and help you to get to know the brand you’d like to work with. We love getting to the heart of what makes you tick and finding new and exciting ways for you to share your story through credible brand partnerships that reach and excite new customers and motivate them to buy from you.

We got game.

As well as consumer brand knowledge and expertise, we have a strong background in video gaming.  Whether you’re a video games business looking to partner with a consumer  brand or whether you’re a consumer brand with a vision for developing an impactful gaming strategy, we’ve got you.
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