H&M - H&M’s Looop Isle

In collaboration with H&M, we created Looop Isle, a unique island in video game, Animal Crossing dedicated to recycling and sustainability. This virtual paradise featured a digital representation of the Looop Machine, H&M's innovative garment upcycling technology. Players could donate their old clothes on the island and receive a recycled H&M garment in return, promoting sustainable fashion within the game.

As H&M’s sustainability ambassador for 2021 and an avid Animal Crossing fan, Maisie Williams made special in-game appearances to champion H&M’s upcycling revolution. We conducted an exclusive interview with Maisie, giving her a tour of the island and capturing her insights and reactions. Additionally, we produced a series of stunning visuals showcasing the beautifully crafted in-game island, highlighting the importance of sustainability in a fun and engaging way.