Xbox & Serge Denimes - Game Changing Elegance

Xbox's first jewellery collaboration in the EMEA region with Serge Denimes set a new standard in gaming accessories. The collection launch was highlighted by an exclusive influencer event, where an artist-customized Xbox Series S was given away to a lucky jewellery purchaser. Additionally, buyers received a selection of Game Pass codes as a special gift.

The creative team produced a stylish video featuring vibrant lasers to evoke a modern, futuristic aesthetic, complemented by stunning still photography. The campaign was further amplified through paid social media on Instagram, utilizing lifestyle assets to captivate and engage the audience. This collaboration seamlessly fused the worlds of gaming and high-fashion jewellery, offering a truly unique and sophisticated experience.