Microsoft: Xbox Game Pass - The Everyday Tactician
To launch Football manager 2024, the teams at McCann London and Xbox decided to give a small team a helping hand, by connecting them to a community of armchair soccer experts: gamers. After a global hunt, they selected one gamer to join Bromley FC's backroom staff, to lend his knowledge of football tactic and strategy to the team. TNT Sport followed the ups and downs in a documentary and Bromely had its best season since 1892. From a commercial perspective, it was also the most played version of Football Manager ever, with a 190% increase in players on Xbox. Winner of the Cannes Lions Enterainment Lion for Gaming Grand Prix 2024.
McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, “Truth Well Told,” McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG).
