Disney - Friendship Day: Mickey & Friends 100 Year Anniversary
See Case study on our site. This was via the franchise team at Disney. The spot is part of a year long campaign celebrating Disney's 100 year anniversary. Using User Generated Content helped create natural moments where animated Mickey and Friends could interact in current day scenarios. Challenge: The C+R curation team had to look for shots that had an action taking place + negative space where a Disney character could be included in an overlay and also interact.
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