Commonwealth Bank - Yello Deck at the Boxing Day Test
What were we proving?
The launch of CommBank Yello loyalty program provides money can’t buy rewards
Think.
A stand that could be seen from outer space at the MCG
Deliver.
As part of the launch of CommBank’s new recognition program, we built a grand Yello Deck at the Melbourne Cricket Ground at the iconic Boxing Day Test match - Australia vs Pakistan.
Lucky Yello competition winners were upgraded to literally the "best seats in the house" all through using the Yello function on the CommBank app. The winners were the envy of 164,835 attendees across the four days.
We had CommBank ambassador Meg Lanning pop onto the deck for surprise and delights and Channel 7 did live crosses from the deck with Cricket stars Ricky Ponting, Matty Short and Justin Langer.
We also offered F&B vouchers, shade elements and merchandise.
And not only that, we saw Australia take the win!
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
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