EE - Learn Live
Challenge
Bring EE’s online LearnSmart platform to a live audience through an interactive learning event.
Idea
EE Learn Live was an interactive learning event held in London during February half term, designed to empower young people (11-16years old) and bring EE’s LearnSmart online platform to life.
Hosted by Stacey Dooley, we utilized talent from EE’s existing partnership portfolio across BAFTA, GX and The FA to bring the best in the industry to the young people. Guests heard from an incredible line-up of speakers who shared their insights and wisdom through bite-sized presentations and Q&A’s.
Winning in life was presented by Gareth Southgate OBE & Fara Williams MBE, confidence workouts were delivered by Micheal Ward, Ashley Walters, Braydon Bent & Precious Assah. History of the Future was taught by Deborah Meaden, Eliza Rain and George Sullivan.
Gaming was brought to the children by Elz the Witch, Spencer and Tobi Brown and mastering wellbeing was presented by Shakira Akabusi and Emily English. After the talks, guests had the opportunity to explore four interactive rooms showcasing EE product capabilities and partner technology. Featuring: AI with Samsung, VR with Meta and Wellbeing with Calm.
The event was brought to a live audience over three sessions targeted towards specific age groups and was simultaneously livestreamed across YouTube for children to watch from the comfort of their own home.
The Impact
- The EE Learn Live campaign drove a 600%+ uplift in traffic to LearnSmart week-on-week
- 5 pieces of trade press, and a piece in Sky News focused on Gareth Southgate.
- Sell out event with 120 guests in attendance
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
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If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.
