EE - BAFTA 2024
Challenge
EE understood that young people need to build confidence when presenting themselves is critical in the world. From this, EE briefed us to create a campaign that empowered young people through the lens of the film industry to prepare them for challenges across all ages.
Idea
Through EE’s partnership with BAFTA, the ‘Stage is Yours’ campaign was created to help build confidence in young people, knowing the arts are proven to support confidence. Through the launch of LearnSmart, EE created content with acting legends giving their hints and tips on everything from character development, to remembering audition lines.
As part of the campaign a social competition was launched in the form of a TikTok Acting Challenge competition with EE Rising Star Winner Micheal Ward. Encouraging young teens to create their best villain impression, with the chance to win a supporting role in the up-coming film NAZ.
On the night Braydon Bent and Elsie Adams chatted to the stars on the carpet, asking for their advice on what skills kids looking to get into acting should focus on. Our hosts also encouraged talent to do their own villain impressions which went out on the night across socials to drive awareness of the competition.
The Impact
- PR RESULTS: Over 1k pieces of coverage for the EE BAFTA awards.
- EERSA Voting Results: 34.8k
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Check us out here or see what we're up to by following @HavasPlayUK on Instagram LinkedIn.
If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.
