Pop-Tarts - Itsy Bitsy

We’re not an agency.

Opened in February 2021, Le Truc is a model within the Publicis Groupe which unites all creatives, producers and strategists from its agencies into one, dynamic, collaborative team. A collective of “monsters" curated and brought together to add firepower to briefs of all kinds, provoke & inspire brand change, and solve problems with new & emerging forms of creativity.

Working in collaboration with Le Truc, all our diverse talent can embrace a different creative side by having fun experimenting.

Le Truc is a progressive creative culture with the spirit of a startup and the resources of one of the largest marketing groups in the world.

We’re a thing.