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Victimes & Citoyens - The words that hurt

Victimes & Citoyens
06/08/2024
Advertising Agency
Paris, France
24
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Agency / Creative
Production
Post Production / VFX
Music / Sound
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It's a story we have all heard. Two friends are watching a match in a bar. They're laughing, they're happy, they're drinking. At some point, it's time to go home. One wants to take his car. He's not dead drunk, but he's had too much to drink. His buddy has a choice: try to make him take responsibility, at the risk of looking like the slacker on duty, or let him go and keep his fingers crossed. After all, he lives nearby, he knows the road and he knows what he's doing.

2 minutes of video.
To avoid watching the film in your head over and over again for the rest of your life.

This campaign was launched during the Rugby World Cup in France, to raise drivers’ awareness of the dangers of the ‘’third half ’’.


About joga

Long story short : joga is a french awards winning agency. Direct, film, social media, brand content, posters, big or small budget, we play on all terrains while refocusing on the essential: ideas.

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English
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