AI AID - UN Crisis Relief
Positive Humanity: Using cutting edge tech to help raise funds for UN Crisis Relief
After the terrible earthquake that devastated Türkiye and Syria we wanted to do something to raise funds fast. We used AI to create images of iconic UK landmarks after a magnitude 7.8 earthquake. From Piccadilly Circus to The Royal Albert Hall, the images brought a far away humanitarian crisis much closer to home and helped people to understand the scale of the aftermath.
AI Aid was the first campaign in the UK to use AI to produce a tactical response to current events. As part of the campaign we developed the AI Aid platform, branding and website. The powerful images gave viewers an emotional connection to a far away place and prompted donations.
The zeitgeisty AI tech got the story back in the headlines and in front of millions of eyeballs. With no media budget, the campaign resulted in over 7.7 million media impressions and was covered in the press. It even received Campaign and The Drum’s Ad of the Day.
We’re a full service creative agency that believes advertising should be fun.
Fun to look at, fun to experience and fun to make.
Creating magic out of nothing and dreaming about the impossible.
Hijinks are the new kids on the block, but we know this block inside and out, having worked with some of the biggest brands in the world.
We’ve worked in-house and in agencies, so we understand both worlds.
We’re a challenger agency for brands who have a challenger mindset. Brands who believe in the power of good, the power of creativity and most of all the power of positivity.
