Semper - Diversified Mortgage Investment Model
Producible, in collaboration with Semper, distilled the essence of the investment platform into a series of clear and concise explainer videos. Each video was thoughtfully crafted to encourage investors to initiate discussions about the potential benefits of diversified mortgage investment.
Situation: Semper sought engaging video content to explain the innovative features/benefits of their new mortgage investment platform for sophisticated investors.
Solution: With a strategically planned creative approach, Producible generated:
- Suite of clear, concise explainer videos as education tools
- Consistent visuals and common chapters integrated across all videos
- Signposts cut down from main videos enabled owned media promotion
- Quality production maximised assets and maintained brand cohesion
Impact:
- Animated video series encouraged investors to explore Semper's model
- Achieved comprehensive product/service awareness within budget
- Well-crafted visual storytelling highlighted investment advantages
- Flexible, reusable asset library for multimedia distribution
Summary: Semper's partnership with Producible resulted in an impressive, insightful video suite that really opened eyes to the financial platform's potential.
