Subaru Australia - Off The Leash Sale
With Producible's expertise and their innovative "Producibility Viewfinder" tool, tailored for various video formats, Subaru devised a strategy to break through the noise.
Situation: Subaru required a standout integrated campaign to rise above End-of-Financial-Year sale noise while staying on-brand.
Solution: Subaru and Producible took an innovative approach blending live-action with animated characters:
- Seamlessly integrated "Secret Life of Pets 2" characters into Subaru showroom
- Produced multiple cohesive videos including Signature TVC, digital signposts, sticky/service pieces
- Won audience attention and memorability through creative novelty
Impact:
- Breakthrough, buzzworthy campaign demonstrating commitment to creativity/strategy
- Expanded brand association with beloved film while driving sales event awareness
- Achieved broad visibility across TV, digital, and owned channels through smart production
- Showcased Subaru's brand positioning of "creating KAISAN and WONDERMENT"
Summary: Producible enabled Subaru to think outside the box, navigating and owning a crowded marketplace through an innovative, impactful approach."
