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Atlético de Madrid - Taxi

Atlético de Madrid
12/08/2024
Advertising Agency
Madrid, Spain
30
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Agency / Creative
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A Beautiful story 

Atlético de Madrid is not just a football club, but a philosophy of life that promotes values such as empathy and respect, even towards supporters of rival teams. 
 
Taxi emphasises that, beyond sporting differences, what really matters in life is human connection and complicity towards others. The loyalty to the team is shown as something that doesn't preclude showing respect and pride in how great it is to be atlético, especially in these polarised times. 

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