LEGO - Sabotage
LEGO asked us to work with them to develop and pilot original content
formats for their YouTube channel, to drive engagement and repeat
viewing with a teen and young adult audience.
Developed through a collaborative format development process, we
created LEGO Sabotage. A challenge based format, with a twist. Whilst
talent thought they were working together to solve a series of outrageous
Lego challenges, on the morning of the shoot, we informed one of these
influencers that they were the ‘saboteur’, tasked to work against their
team mates, whilst crucially remaining undetected.
Through our talent division, we recruited influencers Lola Jagun, Emily
Brogan and Lee Hinchcliffe to feature in the format, all of whom brought
relevance and reach with our target audience, but also were able to deliver
the on screen performance needed for the creative approach.
Edited in house and leveraging our JustSo design team, we created 3x
episodes and a bespoke visual identity for the format. From titles and
format branding, through to bespoke graphic elements used in episodes
to elevate the content.
Storytellers for a changing world
JustSo is a B Corp content studio, helping partners unlock new audiences through brand storytelling, content and entertainment.
We’re here to tell stories that inspire audiences worldwide and drive business objectives, all done with a strong underlying sense of purpose.
We bring together audience strategy and global content production to create work that's beautifully crafted, entertains audiences, and has a measurable impact.
Our end-to-end model delivers efficiency, improves collaboration and offers the nimbleness needed to have an impact in today’s changing world.
You can get a feel for our work, and who we are here.
