Old El Paso - Cook Like The Locals

Part of an integrated, content-led campaign promoting Old El Paso’s new Restaurante range, inspired by authentic recipes from different Mexican regions. This vibrant, colourful film (one of two) follows the adventures of Simon, a fishmonger from Lyme Regis, and Charlotte, a butcher from Gosforth, who travelled to Mexico with Old El Paso to discover the sights, smells, people and ingredients that inspired the country’s most famous dishes. The films were seeded via video-on-demand platforms, pre-roll advertising and sponsored social posts.