Furphy - What The Truck
Aussie beer brand Furphy shares its name with the word for an ‘unlikely story that stretches the truth.’
To launch its new Crisp Lager, Furphy created a real-life tall tale of its own, by wedging a 7.8 tonne beer truck between two skyscrapers in Sydney’s CBD. Within hours, the truck had gone viral and gained serious traction in the media.
With over 25 million impressions – the same as Australia’s population – Furphy Crisp Lager went from unknown to the country’s most talked about beer.
Studio Dive is a divergent creative studio dedicated to pushing the boundaries of experiential creativity around the world. We partner with culture and commerce to create indelible experiences, interventions and environs.
Founded by celebrated artist and principal, James Dive, the studio thrives on the audacity that culture demands. With over two decades of experience, the studio cultivates audiences across retail, advertising, institutions, public space and public art.
At the heart of our ethos is a renowned creative naivety, approaching every project anew. This open minded approach results in creative solutions that are uniquely platform agnostic, with a body of work that stretches across every typology and scale.
The studio works alongside some of the world’s best brands, establishments and advertising agencies to ideate, expand and execute endeavours globally. Our studio remains determinedly small and independent, prioritising close collaboration with our partners. We prefer a brains over brawn approach, maintaining a core team regularly complimented by an established network of world class collaborators.
In the last 18 months we have been recognised with over 35 awards internationally. Highlights include Gold at D&AD, eight Silver Lions at Cannes, Gold at One Show, two Golds at London International Awards and four Golds and ten Silver at AWARD.
With every project, our intent remains the same. Resonance. We strive to imbue our partners’ remarkable stories with authenticity, audacity and mettle. At Studio Dive we believe actions will always speak louder than words, and effort always equates to heart.
