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Kellogg's Rice Krispies - How Many Ways: "Pop To Life"

23/11/2015
Advertising Agency
Chicago, USA
66
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Agency / Creative
Production
Music / Sound
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For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reintroduce this tradition to today’s families, Rice Krispies has launched a magical new campaign as fun and festive as making the Rice Krispies treats themselves: “How Many Ways Can you Snap!, Crackle!, Pop!?” The campaign brings to life the endless possibilities for holiday fun and creativity with the help of delightful animated treats, beloved, iconic Rice Krispies characters Snap!, Crackle! and Pop!—and a catchy original holiday jingle. For the first time ever, through the magic of 3D computer graphic (CG) animation, Snap! Crackle! and Pop! will live in the real world. Interact with smiling, dancing and flying Rice Krispies Treats. And inspire parents and kids like never before. When you combine Rice Krispies Treats, Snap!, Crackle!, Pop! and the creativity of kids and parents everywhere, the possibilities for holiday magic this year are indeed endless.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.

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