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Instant Solution

02/12/2015
Advertising Agency
São Paulo, Brazil
17
Share
Brand
Agency / Creative
Production
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The multi-award winning print campaign for Unilever Knorr Quick “Instant Solution” use popular stories and ideas to portray the way that the product works. In this campaign, dramatic scenarios involving the wolfish villain of Little Red Riding Hood and a hostage being strapped down to a railroad track are all saved by a hero that is formed by using Knorr Quick soup mix. “Instant Solution” won a Bronze Lion in the Press Category at Cannes 2014 for this campaign featuring 'Little Red Riding Hood’, 'Superhero’ and 'Popstar’ advertisements, Gold at El Sol in Bilbao, and other awards like Wave, Lusos, Creative Club Award, FIAP etc.
About MullenLowe Brasil

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).

For more information, visit us at www.mullenlowegroup.com or follow MullenLowe Group on Twitter @MullenLoweGroup and on Facebook.com/MullenLoweGroup.

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