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Christ The Redeemer

02/12/2015
Advertising Agency
São Paulo, Brazil
38
Share
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
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In 2013, Cif marked its launch in Brazil by cleaning the country’s most iconic monument – the 36m high statue of Christ the Redeemer in Rio de Janeiro. This campaign for Unilever's Cif, tells the story of man living inside the statue and whose job is to keep the monument spick and span, using Cif. The campaign won the “Unilever Crafting Brands for Life Awards 2014” and ‘Cif Christ the Redeemer’ was chosen 'Big brand love' - for a creatively unique communication strategy.
About MullenLowe Brasil

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).

For more information, visit us at www.mullenlowegroup.com or follow MullenLowe Group on Twitter @MullenLoweGroup and on Facebook.com/MullenLoweGroup.

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