Cactus is a full-service agency partner specializing in consumer behavior change. For 34 years, the agency has existed to work exclusively for clients that help people thrive in their lives - purposeful brands that make the world a better place to live, work and play. Driving behavior change is at the heart of everything we do. Our Belief & Behavior Design® process is built on decades of experience blending behavior change models with breakthrough creativity to achieve our client’s desired business outcomes. Belief & Behavior Design® is our method for getting to great work, and creating consumer behavior change that sticks.