Google - The OS for a new era
Toaster x Google Chrome: The OS for a new era
Challenge:
The dominance of traditional business operating systems has been unchallenged for decades. However, in the wake of recent security breaches and increasing concerns about security, cost, and sustainability, businesses are seeking more modern and efficient solutions instead of expensive, drawn-out upgrade cycles.
In response, Google wanted to position ChromeOS as a future-forward, innovative alternative for businesses, targeting enterprise and mid-market IT decision-makers to opt for ChromeOS by communicating the many benefits of switching.
Approach:
We created a dynamic, visually-compelling digital-first film that showcased the many benefits of ChromeOS for businesses, highlighting its cost savings, high security, sustainability standards, simplicity and widespread use of AI. It successfully landed the key message that ChromeOS offers businesses a compelling new era of computing, by tackling the range of concerns decision-makers face in modern enterprises. The film premiered following a recent global tech outage, making its timely and topical release highly relevant for businesses grappling with the aftermath of security and systems breaches.
Results:
On LinkedIn, the video has received close to 14k views, 24k impressions, 151 shares, and over 500 likes with an engagement rate of ~7%. It is the most popular video on Google’s Android and Chrome Enterprise YouTube channel with over 334k views and 47 likes.
Global team, local insights
With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.
Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.
Our commitment to diversity
We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE. We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.
Tech by Toaster
Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.
Forward-thinking marketing partnerships
We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.
