Asahi Super Dry beer - Asahi Super Dry celebrates Manchester City’s historic quadruple with ‘Champions’ pack
We created a limited edition Asahi Super Dry ‘Champions’ pack to celebrate Manchester City’s historic quadruple in the 2023/24 season.
Manchester City were crowned champions for an unprecedented fourth time in a row – so we helped Asahi Super Dry, the club’s official beer partner, immortalise the moment.
We’ve evolved our own modern global packaging, which has helped the beer become an icon of progressive Japan around the world, adding relevant and complementary design elements. The club badge, sky blue palette and the single, bold word ‘champions’.
The Asahi Super Dry Champions pack is a very limited edition, with just 1500 bottles created for the club celebrations.
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.
Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.
If you’ve got a challenge, we’d love to talk about the ways we can help solve it.
Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.
Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.
Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.
