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Real Canadian Superstore - Superfood Anthem

Real Canadian Superstore
10/10/2024
Creative Agency
Vancouver, Canada
18
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Agency / Creative
Production
Post Production / VFX
Music / Sound
Animation
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Real Canadian Superstore has everything for every taste. So in the campaign, we wanted to make sure their diverse customer base knew they could get what they needed in store, and also make sure they felt represented in our ads.

Real customers of Real Canadian Superstore were featured, representing people of different backgrounds, abilities, genders, ages and tastes. Beside each portrait was a stylish table top shot of the items they really buy when they shop with us.

About One Twenty Three West
We are an independent idea & design collective founded in 2013 and based in Vancouver & Toronto. Our model is about low overhead and high talent and our 15 working Creative Directors share the CD role equally, ensuring a diverse mix of perspectives, opinions and styles for every project.
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