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adidas X Intersport - Social Activation Campaign

adidas X Intersport
11/10/2024
Advertising Agency
Amsterdam, Netherlands
10
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Brand
Agency / Creative
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HOW TO BRING TO LIFE UNEXPECTED STORIES OF MARATHON RUNNERS? 

Intersport, one of the world's largest sporting goods retailers, sells top brands globally, including exclusive adidas designs.

Superson Amsterdam (formerly know as MIA) worked together with Intersport and adidas to drive awareness of their sponsorship of the Berlin Marathon 2023. The campaign followed the stories of 5 runners in 5 different markets training and then competing in the race, each with their own unique personal narrative. 

About Superson

THE
OPERATING SYSTEM FOR

COMMERCIAL CREATIVITY.

We’re not an agency. We’re a 10+ years in the making startup that does what an agency does. Only better.

We connect brands with a curated network of the best global & local talent, supercharge the strategic and creative process with our co-creation sprints and make stuff happen - fast - with streamlined global production.

We operate globally with hubs in Amsterdam, Helsinki and Singapore supporting clients ranging from startups like Solar Foods, Betolar and Kingfisher to local & regional superstars like Fazer, Reima and Singtel all the way to leading global brands like Amazon, Google, adidas, Fiskars, Wärtsilä and Red Bull.


WE BRING THE BEST 

Award-winning talent

A curated 600+ strong network of the best global & local creatives, strategists, designers, writers, growth marketers…

Think beyond

Level up your thinking by bringing in storytellers, field experts, technologists, creators, culture experts & artists…talent you won’t find in 9-5 agencies.


WE WORK 
FOR YOU 

Trusted strategic advice

No “inventory bias” or hidden agendas. Just laser sharp focus on your commercial targets.

One partner, unlimited teams

Global & local superstar teams eliminate the need for multiple agencies and agency networks: Branding, go-to-market, social-first campaigns,  growth strategy, content strategy….


WE MAKE IT HAPPEN

Creative & strategic sprints

We move fast by working as one with you, your team and existing partners in bursts of concentrated creativity, prototyping and decision making.

Efficient global production

Get solutions out there quickly and efficiently - powered by a 10+ years in the making global production engine.


Head to our site for more on why we are the partner of choice for game changing marketers and schedule a chat to see how we can help you.

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