Whale collaborated with Splash (In-house agency at Treasury Wine Estates) on one of the world's wine giants, to celebrate their iconic Pepperjack Shiraz.
The campaign dives back into a nostalgic world of food and wine pairings, showing that despite the changing in food trends, Pepperjack has been the wine for all dishes, since it first hit the dinner table in 1996.
The objective was to convey the essence of Pepperjack, celebrating its deep-rooted connection with Australian wine enthusiasts across generations.
Known for its versatility when paired with food, Pepperjack Wine stands as a testament to consistency and excellence, even as trends change.