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Leeds Building Society - It's Better To Belong

Leeds Building Society
21/10/2024
Advertising & Integrated Production
London, UK
33
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Agency / Creative
Post Production / VFX
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Leeds Building Society, the mortgages and savings mutual, is launching its largest brand campaign yet, including the introduction of its first ever brand strapline and a multichannel marketing campaign created by Brave Spark.

The campaign focuses on why ‘It’s better to belong’ and shows customers how saving with Leeds Building Society isn’t just good for them, it’s good for others too. Whether that’s helping first-time buyers onto the housing ladder or supporting savers, Leeds Building Society is committed to helping communities thrive.

The new brand platform sits so prominently at the heart of Leeds Building Society’s mission that ‘It’s better to belong’ has been introduced as the mutual’s first ever strapline, with the messaging appearing across external and internal communications.

About Brave Spark
Nice to meet you. We're Brave Spark. 
We're a creative studio based in London and New York. We've taken the best bits you’d expect from a creative agency, thrown away the rest, then added further diverse specialisms across production, post production and creative technology.

It means we have a unique collection of thinkers and makers who help brands standout. Creating big ideas that live beyond ATL channels, speak the language of their audience and drive meaningful commercial outcomes. 

Supercharged by insight, collaboration, and creativity, our high performing campaigns are as precise as they are unexpected. And we do it at high speed. Working with brave brands who require asset volume and agility without sacrificing creativity, craft and performance.

This has made us one of the UK's fastest-growing creative studios. It's seen us launch in New York. It's made us become part of the UK's fastest-growing marketing group. And it means we have a whole lot of fun doing it.
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