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Bacardi - Each and Every Cocktail is a Story

Bacardi
23/10/2024
Advertising Agency
Shanghai, China
14
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Agency / Creative
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The strange and twisted world of comics about alcohol.

To promote the Bacardi family of spirits to a younger audience, we created a series of comics that explore the mostly-accurate origins of six of the world’s most iconic cocktails.

Written to be sort of “pop culture legends,” each strip stars a quintessential legend of pop culture in the fantastic (but actually true) stories that gave birth to the Mojito, the Gin and Tonic, the L’espresso Martini, the Spritz, the Highball and the Daiquiri, as well as how Bacardi liquors can be used to make each delicious one.

A very special cheers to legendary comic illustrator Kongkee, for bringing this very first piece of work from Mother Shanghai to beautifully-drawn life.

About Mother Shanghai
Mother in Shanghai is an independent creative company with big ideas that tries to not throw garbage into the ether of public consciousness. Just like our families in London, New York, Los Angeles, and Berlin.
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