Buldak - Bottle Exchange

Hello. We’re BMB and we are united by a fundamental belief that The Most Human Brand Wins.

At BMB we believe in the power of creative empathy and ‘talking up’ to an audience. We do this by seeking out and speaking to the deep and human needs that bind people to brands. It starts with a common agency disposition, a curiosity around human behaviours, psychology, and possibility. 

Our goal is to turn this curiosity into ideas that humanize brands, making them more charismatic, distinctive, and likable. Our mantra is that whatever the sector, no matter what changes technology has made to the context of companies and audiences, the most human brand wins.