The new J&B Rare commercials from JWT Cape Town, directed by Leigh
Ogilvie, tell an intrinsic brand story and serve as a visual metaphor for
a simple equation: when you mix up the unexpected, a rare magic happens.
The anecdotes are told over 4 commercials within a singular approach and
with a powerful and visceral blending of aesthetics. All special effects
were handled in camera with additional compositing and merging of elements
by BlackGinger to create these unique spots.