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J&B Rare - Justerini & Brooks

25/01/2016
Production Company
Cape Town, South Africa
8
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The new J&B Rare commercials from JWT Cape Town, directed by Leigh Ogilvie, tell an intrinsic brand story and serve as a visual metaphor for a simple equation: when you mix up the unexpected, a rare magic happens. The anecdotes are told over 4 commercials within a singular approach and with a powerful and visceral blending of aesthetics. All special effects were handled in camera with additional compositing and merging of elements by BlackGinger to create these unique spots.
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Language:
English
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