SALOMON - CityTrail Activation
Experts in the outdoor, Salomon wanted to announce their arrival in the city. We leveraged the desire to reconnect to nature – imagining CITYTRAIL™, a long-term collaborative project that maps cities according to their running trails.
We deployed this in 20 countries, complemented by POS activations. An ambitious project, which gives rise to an urban subculture.
Since 2010, we have been designing communication campaigns that resonate with the times, connecting brands with their audiences. Our expertise lies in designing integrated campaigns, using the best formats for storytelling at the right touchpoints. We concoct strategies that combine social, advertising, influence, experiential and innovation.
Our current portfolio of ~30 clients, includes adidas, Guerlain, Meta, Lacoste, Netflix, Ubisoft, Deezer and Paris2024.
