Ogilvy Canada / Hellmann`s - Black Madre developed Hellmann`s House of Wonders with Ogilvy Canada

To celebrate Halloween, Hellmann's is launching a campaign inspired by the most daring and surprising creations of its most loyal fans. Developed by Ogilvy Toronto and produced by Black Madre, the campaign features an exclusive series of circus-style posters, with touches of mystery and slight terror. In them, we reveal unique dishes and combinations that range from the unexpected to the curious, highlighting the versatility of mayonnaise in inspiring new limits in the kitchen. Each poster has been carefully composed to highlight the recipe, inviting everyone to explore the more inventive side of cooking with Hellmann's.