Darty - Et la réparation, c'est qui ???

Le Nouveau Bélier boosts the TV visibility of Darty Max, the repair subscription from the

Fnac Darty group, with the new campaign: “Et la réparation, c'est qui ???”

Le Nouveau Bélier continues its collaboration with Darty by launching a new campaign on

 Monday, October 21, derived from the agency's creativity, incorporating Darty Max into the TV

 advertising saga of Darty Concepteur Cuisine, initiated in 2022. This new film aims to

 position the subscription-based repair service for household appliances and multimedia,

available from €11.99, as the essential solution for French households. An innovative service

at the heart of Darty’s strategy. Thanks to this collaboration with Le Nouveau Bélier, Darty 

Max enters a new phase of bold communication, reflecting the values of sustainability and 

trust associated with the Darty brand.

This first film, rooted in the daily lives of young thirty-somethings, highlights the advantages 

of the Darty Max subscription: a simple, practical, and affordable solution for the repair of all 

types of household and multimedia devices. It also showcases the ease of access to this 

service, which aims to extend the lifespan of appliances while reducing environmental 

impact. This film thus positions the service as a must-have in the market.

Starting Monday, October 21, the campaign will be broadcast on major television channels, 

digital platforms, and in stores.